GenAI Agent Assistant for Sephora

Led a strategic initiative to leverage Generative AI to differentiate Sephora's online and in-store customer experiences.

Conducted targeted user research with beauty sales assistants to identify pain points and opportunities for AI augmentation. Prioritized use cases using a custom framework balancing business impact, user value, and technical feasibility.

Developed a two-year product roadmap, built and launched a GenAI agent pilot for in-store beauty assistants in three markets. Maintained cross-functional collaboration to ensure strategic alignment and compliance throughout the process.