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My Resume

Professional Highlights

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2024 - Present

Director, AI Strategy and Platform Innovation

ADOBE

San Francisco Bay Area, USA

Led the strategy, product development, and global go-to-market for Adobe Brand Concierge, the company’s flagship AI-powered conversational platform enabling self-service product discovery, loyalty engagement, and customer support.

 

Defined the multi-year Generative AI roadmap, prioritized features, and built scenario models and monetization strategies to drive adoption and revenue growth across enterprise segments.

 

Partnered with engineering, design, and cross-functional teams to deliver a scalable, personalization-driven platform that integrates AI-powered recommendations, predictive workflows, and conversational experiences for global customers in travel, retail, and media.

2017 - 2024

Associate Partner

MCKINSEY & COMPANY

San Francisco Bay Area, USA

Tokyo, JAPAN

Chicago, USA

Led Generative AI strategy, product roadmapping, and market intelligence for global tech, consumer, and hospitality clients, enabling scalable digital transformation and AI-powered experience innovation.

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Developed multi-year AI roadmaps, conducted scenario modeling and ROI analysis, and defined go-to-market strategies to drive growth, operational efficiency, and competitive differentiation.

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Co-led McKinsey’s Digital Practice in Asia, launching new digital ventures and advising early-stage startups on market entry, product design, and commercialization, accelerating adoption across diverse markets.

2015 - 2017

Senior Director, Product Strategy & Insights

IA COLLABORATIVE 

Chicago, USA

Led product strategy, user research, and experience design for global hospitality and healthcare brands, delivering intuitive digital solutions and cohesive brand experiences.

 

Redesigned end-to-end guest journeys for Hyatt brands (Andaz, Grand Hyatt, Ziva/Zilara), integrating digital booking, check-in, and on-property services to improve usability and engagement. 

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Focused on creating scalable digital products that enhance customer satisfaction, loyalty, and business growth through human-centered design and data-driven insights.

2024 - Present

Advisory Board Member

THE AI FURNACE

Global

Advisor to an applied AI accelerator and venture studio supporting early-stage founders building AI-powered products.

 

Provides guidance on market strategy, product development, and commercialization to help startups navigate the evolving Generative AI landscape.

 

Focuses on translating emerging technologies into scalable solutions and accelerating go-to-market success.

Education

2011 - 2013

THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS

Master of Business Administration

Chicago, USA

2004 - 2007

SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL

B.S. in Public Relations

Syracuse, USA

Professional skillset

Generative AI Strategy

Platform Product Strategy & Roadmapping

Self-Solve Experience Design

 

Market & Competitive Intelligence

Scenario Planning & Financial Modeling

Data-Driven Insights & Visualization

Human-Centered Design & Personalization

Product Management

Go-to-Market Strategy

 

Business Model Innovation

Cross-Functional Leadership

Strategic Storytelling & Executive Communication

Languages

English (fluent)

Mandarin (fluent)

Cantonese (proficient)

Spanish (beginner)

© 2024 by Winnie Wu.
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Phone

312.813.8868

Email

Location

San Francisco Bay Area

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