top of page

My Resume

Professional Highlights

(Please download CV for details)

2024 - Present

Director, Product Strategy & Management

ADOBE

San Francisco Bay Area, USA

Led the strategy, development, and go-to-market for Adobe’s flagship conversational AI platform, Brand Concierge.

 

Defined a multi-year Generative AI roadmap, built scenario models, and developed monetization strategies to drive adoption and revenue growth.

 

Partnered across product, engineering, design, sales, and marketing teams to align investment priorities and deliver scalable AI solutions for global enterprise customers.

2017 - 2024

Associate Partner

MCKINSEY & COMPANY

San Francisco Bay Area, USA

Tokyo, JAPAN

Chicago, USA

Led Generative AI strategy, product roadmapping, and market intelligence for global tech, consumer, and healthcare clients.

 

Built multi-year AI strategies, conducted scenario modeling and ROI analysis, and advised on go-to-market approaches to drive growth and differentiation.

 

Co-led McKinsey’s Digital Practice in Asia, launching new ventures and guiding early-stage startups on market entry, product strategy, and commercialization.

2015 - 2017

Senior Director, Product Strategy & Insights

IA COLLABORATIVE 

Chicago, USA

Led strategy, market research, and user experience design for global clients in hospitality and healthcare.

 

Redesigned end-to-end guest experiences for Hyatt brands and developed patient engagement solutions for AbbVie, combining qualitative insights with quantitative analysis.

 

Focused on creating intuitive digital products and cohesive brand experiences that drive customer loyalty and business growth.

2024 - Present

Advisory Board Member

THE AI FURNACE

Global

Advisor to an applied AI accelerator and venture studio supporting early-stage founders building AI-powered products.

 

Provides guidance on market strategy, product development, and commercialization to help startups navigate the evolving Generative AI landscape.

 

Focuses on translating emerging technologies into scalable solutions and accelerating go-to-market success.

Education

2011 - 2013

THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS

Master of Business Administration

Chicago, USA

2004 - 2007

SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL

B.S. in Public Relations

Syracuse, USA

Professional skillset

Generative AI Strategy

Market & Competitive Intelligence

Scenario Planning & Financial Modeling

 

Data Analytics & Visualization

Product Strategy & Roadmapping

Product Management

Go-to-Market Strategy

Quantitative & Qualitative Research

Cross-Functional Leadership

Business Model Innovation

Creative Problem-Solving

Strategic Storytelling & Executive Communication

Languages

English (fluent)

Mandarin (fluent)

Cantonese (proficient)

Spanish (beginner)

© 2024 by Winnie Wu.
Powered and secured by Wix

Phone

312.813.8868

Email

Location

San Francisco Bay Area

bottom of page