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Digital Transformation for Lionsgate Studios
Project type
Digital Transformation and Emotion AI
Location
USA
Date
2020
Led Lionsgate Studio's digital transformation by redesigning their greenlighting and audience testing ecosystem.
Implemented Emotion AI to optimize marketing assets and film content, pinpointing key moments of audience engagement. Launched AI-powered research methods for richer audience insights. Integrated Emotion AI, historical data, and new research to create a preliminary box office predictive model. Built an intuitive collaboration platform, streamlining decision-making across teams.
This data-driven approach enhanced Lionsgate's ability to predict audience preferences, informed better greenlighting decisions, and improved overall box office performance.
