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GenAI Product Innovation for Japan Sake
Project type
Generative AI Customer Insights and Product Innovation
Location
UK and Japan
Date
2023
Partnered with the Japanese government and four major sake manufacturers to accelerate innovation and boost UK market share.
Leveraged GenAI to expedite field research, analyzing social media trends and cultural insights for rapid consumer understanding. Used AI image generation and ideation tools to quickly conceptualize innovative sake products and experiences, blending Japanese tradition with UK design trends. Employed rapid prototyping with 3D printing and AR/VR for swift mock-up creation. Conducted agile user testing with AI-powered sentiment analysis to identify optimal product-market fit.
This AI-driven approach condensed the typical 9-month innovation process to just 4 weeks, positioning our sake portfolio for exponential export growth in the UK market.
