Digital Ecosystem and Design System for Janssen

Developed a long-term experience strategy to position Janssen as a leader in patient-first healthcare solutions, anchored by a unified digital design system and refreshed brand identity.

Led user and market research—including preference mapping, behavioral analysis, and scenario planning—to uncover patient and provider needs. Translated insights into strategic recommendations, prioritized investments, and actionable design principles.

Defined a comprehensive UX framework (typography, color, iconography, interface guidelines) to ensure consistency across digital and physical touchpoints. Partnered with product, marketing, and design teams to align on execution and deliver a cohesive, patient-centric experience.

This initiative strengthened Janssen’s brand positioning, improved digital experience consistency, and reinforced its reputation for healthcare innovation.