top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Customer Experience at Royal Caribbean

Project type

Research Insights and Customer Experience

Date

2018

Location

USA

Spearheaded the redesign of Royal Caribbean's cocktail bar experience, blending consumer insights with innovative design.

Conducted qualitative and quantitative research to understand guest preferences, complemented by global trends analysis in mixology and hospitality. Partnered with top interior designers to create immersive, Instagram-worthy spaces unique to each ship. Integrated digital elements like AI-powered drink recommendations and RFID-enabled glassware with artisanal craftsmanship.

The result: a distinctive bar concept that differentiates Royal Caribbean by offering high-tech convenience and bespoke quality, elevating the cruise line's F&B and entertainment offerings.

© 2024 by Winnie Wu.
Powered and secured by Wix

Phone

312.813.8868

Email

Location

San Francisco Bay Area

bottom of page