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Customer Experience at Royal Caribbean
Project type
Research Insights and Customer Experience
Date
2018
Location
USA
Spearheaded the redesign of Royal Caribbean's cocktail bar experience, blending consumer insights with innovative design.
Conducted qualitative and quantitative research to understand guest preferences, complemented by global trends analysis in mixology and hospitality. Partnered with top interior designers to create immersive, Instagram-worthy spaces unique to each ship. Integrated digital elements like AI-powered drink recommendations and RFID-enabled glassware with artisanal craftsmanship.
The result: a distinctive bar concept that differentiates Royal Caribbean by offering high-tech convenience and bespoke quality, elevating the cruise line's F&B and entertainment offerings.
