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Enterprise AI Platform: Adobe Brand Concierge
Project type
Enterprise AI Strategy and Product Development
Date
Dec 2024 - Present
Location
San Francisco Bay Area
Owned the product strategy and roadmap for Adobe Brand Concierge, an AI-powered conversational platform designed to transform discovery, loyalty, and customer support across travel, retail, and media. Defined the multi-year product vision, prioritized features, and guided development from MVP to scaled global deployment, delivering personalized, self-service experiences for enterprise clients.
Partnered closely with engineering, design, and data teams to shape platform architecture, integrate AI-driven personalization and predictive capabilities, and enable scalable orchestration of intelligent agents. Implemented KPIs to measure self-solve adoption, CSAT, and engagement, ensuring continuous improvement through user feedback and analytics.
Assessed partnerships and technology integrations to accelerate roadmap execution and enhance platform capabilities. Developed monetization strategies and go-to-market plans to drive adoption across Adobe’s enterprise ecosystem, positioning Brand Concierge as a flagship solution for AI-driven digital experiences.
